Content Marketing Headlines
Posted on: 11/05/13
UBM Tech last month announced it will streamline its marketing services in a new unit dubbed Create, consolidating offerings that had been scattered across the organization into one division.
Posted on: 07/23/13
Carlsbad, Calif.—Online marketplace Business.com next month will roll out BDC Market Experts, a community featuring content written by industry experts for the site's audience of small-to-midsize businesses.
Posted on: 07/09/13
U.S. media companies are seeing growth from traditional content licensing clients, including other media entities, often based outside the country; aggregators of business content, such as Factiva and LexisNexis; and large enterprises within their audiences through site licenses. Yet even bigger...
Posted on: 06/24/13
San Francisco—Media company UBM Tech has named Scott Mozarsky president of media and partner solutions effective July 1, a new position at the company. He is currently exec VP and global chief commercial officer for UBM sibling company PR Newswire.
Posted on: 06/18/13
Northstar Travel Media this month acquired Your Travel Insider, an e-newsletter publisher and direct marketing company that targets consumer travelers. Financial terms of the deal were not disclosed. The acquisition moves Northstar, a b-to-b media leader in the corporate travel and conferences and...
Posted on: 06/04/13
The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...
Posted on: 05/07/13
Publishing executives spent the lion's share of last week's American Business Media Annual Conference in Amelia Island, Fla., focusing on sustainable business models in a rapidly evolving environment. The consensus: The successful b-to-b media company of the future must produce timely, relevant...
Posted on: 05/01/13
Amelia Island, Fla.—A new American Business Media study shows that print remains a popular medium in the b-to-b space. The study, “The Value of B-to-B: How Business-to-business Media Connect Buyers and Sellers,” also identified threats from marketers' own content marketing efforts ...
Posted on: 04/26/13
Washington, D.C.—Hanley Wood has hired Tom Rousseau as exec VP of strategic marketing services, a new position. He will focus on selling the company's suite of digital services, including content marketing, demand generation, sales enablement and channel loyalty programs.