At the ABM Annual Conference: The b-to-b media company of the future

Posted on: 04/30/13

Amelia Island, Fla.—The successful b-to-b media company of the future must produce timely, relevant content while working in a more collaborative way with marketers that are stepping up their own content creation, according to a panel of industry executives who spoke Monday at the American...

Five trends to keep developing your audience

Posted on: 03/26/13

As with the rest of b-to-b publishing, the rise of digital continues to be the ongoing story for audience development. With the proliferation of new screens for consuming content, audience developers have to stay flexible and be open to new ideas. We go in detail on five trends to be aware of that...

InformationWeek debuts education tech website

Posted on: 01/25/13

San Francisco—UBM Tech has introduced InformationWeek Education, a website and quarterly digital magazine for technology executives and administrators at colleges and universities.

Hanley Wood doubles down on data

Posted on: 01/22/13

With its Metrostudy acquisition earlier this month, Hanley Wood at least doubled the size of its data-driven business intelligence unit. Hanley Wood Market Intelligence and Metrostudy will be combined into a single entity to be called Metrostudy, a Hanley Wood companyy, said Chris Veator, who...