BPA's Hansen discusses need for multichannel metrics

Posted on: 03/26/13

Glenn Hansen has been president-CEO of BPA Worldwide for 15 years. He spends a good deal of the year traveling between the audit agency's offices in Connecticut, Beijing, Dubai, London, Toronto and Shenzhen, China.

Media companies embracing lead generation

Posted on: 03/12/13

Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever.

At Media Summit: Improving ad performance through collaboration, quality

Posted on: 03/06/13

New York—Media platforms are struggling to adapt to rapidly changing marketing channels, advertising practices and customer preferences, according to roundtable keynote panelists who kicked off the 2013 Media Summit New York. The common challenge: The shift to digital.