Posted on: 07/01/13
New York—BPA Worldwide has launched Ad iCompli, a service that tracks online advertising campaigns running across multiple websites, including networks and exchanges.
Posted on: 06/18/13
Northstar Travel Media this month acquired Your Travel Insider, an e-newsletter publisher and direct marketing company that targets consumer travelers. Financial terms of the deal were not disclosed. The acquisition moves Northstar, a b-to-b media leader in the corporate travel and conferences and...
Posted on: 06/04/13
The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...
Posted on: 03/26/13
Glenn Hansen has been president-CEO of BPA Worldwide for 15 years. He spends a good deal of the year traveling between the audit agency's offices in Connecticut, Beijing, Dubai, London, Toronto and Shenzhen, China.
Posted on: 03/12/13
Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever.
Posted on: 03/06/13
New York—Media platforms are struggling to adapt to rapidly changing marketing channels, advertising practices and customer preferences, according to roundtable keynote panelists who kicked off the 2013 Media Summit New York. The common challenge: The shift to digital.