Northstar steps into b-to-c with Your Travel Insider

Posted on: 06/18/13

Northstar Travel Media this month acquired Your Travel Insider, an e-newsletter publisher and direct marketing company that targets consumer travelers. Financial terms of the deal were not disclosed. The acquisition moves Northstar, a b-to-b media leader in the corporate travel and conferences and...

Clear Channel Outdoor Holdings names Parkinson global CMO

Posted on: 06/06/13

New York—Clear Channel Outdoor Holdings, an outdoor advertising company, announced the promotion of Pru Parkinson to global CMO, a new position. Parkinson was previously sales and marketing director of Clear Channel International.

PwC: B-to-b media slips, data and trade shows rise

Posted on: 06/05/13

London—The b-to-b marketplace for media, business information and trade shows was worth $77.19 billion in the U.S. last year, an increase of 2.2% over the previous year, according to PricewaterhouseCooper's “Global Entertainment and Media Outlook 2013-2017.”

B-to-b media companies get serious about marketing services

Posted on: 06/04/13

The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...

Crain Communications promotes Christopher Crain, Chris Battaglia

Posted on: 06/04/13

Detroit—Crain Communications Inc. has named Christopher Crain exec VP-director of strategic operations. In his new role, Crain will implement the publishing company's CRM initiative to create a unified database for all 6 million registered users across its brands and titles.

NY Times debuts redesigned mobile website

Posted on: 06/03/13

New York—The New York Times last week rolled out the second phase of its mobile website (m.NYTimes.com) redesign.

B-to-b media and information industry growth slows

Posted on: 05/21/13

New York—The growth of the b-to-b media and information industry slowed last year compared with 2011, according to Business Information Network data released by American Business Media.

OPA taps Mallin as VP-marketing

Posted on: 05/10/13

New York—The Online Publishers Association has named Noah Mallin VP-marketing. He was most recently VP-group director for social media at agency Digitas, New York.

NY Times Co. unveils growth strategies

Posted on: 04/25/13

On the heels of reporting first-quarter results, the New York Times Co. announced a series of strategic initiatives to spur revenue growth that will begin to be rolled out in the fourth quarter. Several new products are under development at price points lower than all-digital-access and print...

BIA/Kelsey: Radio stations see revenue shifting online

Posted on: 03/27/13

Chantilly, Va.—In 2012, over-the-air ad revenue for the radio industry inched up 1.5%, to $14.3 billion. However, online ad revenue, a much smaller share of overall revenue, soared almost 25%, to $491 million, marking online ad revenue at 3.3% of total revenue last year, according to a market ...

Business.com debuts site redesign

Posted on: 03/14/13

Carlsbad, Calif.—Business.com Media has relaunched the Business.com website and introduced a new logo. The site was redesigned based on data on the behavior of millions of buyers who use the site and feedback from advertisers.

NY Times plans site redesign

Posted on: 03/13/13

New York—The New York Times announced plans to introduce a prototype version of NYTimes.com in advance of major site changes to be implemented later this year.

At Media Summit: Improving ad performance through collaboration, quality

Posted on: 03/06/13

New York—Media platforms are struggling to adapt to rapidly changing marketing channels, advertising practices and customer preferences, according to roundtable keynote panelists who kicked off the 2013 Media Summit New York. The common challenge: The shift to digital.

Quad/Graphics acquires Vertis

Posted on: 01/17/13

Sussex, Wis.—Quad/Graphics Inc., a provider of print and related multichannel solutions for publishers, has acquired most of the assets of Vertis Holdings for $170 million.