Advertising Headlines
OPA taps Mallin as VP-marketing
Posted on: 05/10/13
New York—The Online Publishers Association has named Noah Mallin VP-marketing. He was most recently VP-group director for social media at agency Digitas, New York.
NY Times Co. unveils growth strategies
Posted on: 04/25/13
On the heels of reporting first-quarter results, the New York Times Co. announced a series of strategic initiatives to spur revenue growth that will begin to be rolled out in the fourth quarter. Several new products are under development at price points lower than all-digital-access and print...
BIA/Kelsey: Radio stations see revenue shifting online
Posted on: 03/27/13
Chantilly, Va.—In 2012, over-the-air ad revenue for the radio industry inched up 1.5%, to $14.3 billion. However, online ad revenue, a much smaller share of overall revenue, soared almost 25%, to $491 million, marking online ad revenue at 3.3% of total revenue last year, according to a market ...
Business.com debuts site redesign
Posted on: 03/14/13
Carlsbad, Calif.—Business.com Media has relaunched the Business.com website and introduced a new logo. The site was redesigned based on data on the behavior of millions of buyers who use the site and feedback from advertisers.
NY Times plans site redesign
Posted on: 03/13/13
New York—The New York Times announced plans to introduce a prototype version of NYTimes.com in advance of major site changes to be implemented later this year.
At Media Summit: Improving ad performance through collaboration, quality
Posted on: 03/06/13
New York—Media platforms are struggling to adapt to rapidly changing marketing channels, advertising practices and customer preferences, according to roundtable keynote panelists who kicked off the 2013 Media Summit New York. The common challenge: The shift to digital.
Quad/Graphics acquires Vertis
Posted on: 01/17/13
Sussex, Wis.—Quad/Graphics Inc., a provider of print and related multichannel solutions for publishers, has acquired most of the assets of Vertis Holdings for $170 million.



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