Posted on: 11/12/13
Chantilly, Va.—Local radio stations will receive 11.5% of local advertising spending this year, a slight uptick from 11.3% last year, according to a new report on local radio station trends from BIA/Kelsey.
Posted on: 08/19/13
New York—Total radio advertising revenue was flat year-over-year in both the second quarter and first half of this year, at $4.7 billion and $8.4 billion, respectively, according to data from the Radio Advertising Bureau.
Posted on: 03/27/13
Chantilly, Va.—In 2012, over-the-air ad revenue for the radio industry inched up 1.5%, to $14.3 billion. However, online ad revenue, a much smaller share of overall revenue, soared almost 25%, to $491 million, marking online ad revenue at 3.3% of total revenue last year, according to a market ...
Posted on: 03/26/13
As with the rest of b-to-b publishing, the rise of digital continues to be the ongoing story for audience development. With the proliferation of new screens for consuming content, audience developers have to stay flexible and be open to new ideas. We go in detail on five trends to be aware of that...