OPA taps Mallin as VP-marketing

Posted on: 05/10/13

New York—The Online Publishers Association has named Noah Mallin VP-marketing. He was most recently VP-group director for social media at agency Digitas, New York.

Mobile-optimized site makeover delivers new ad units

Posted on: 03/12/13

When IDG Consumer & SMB rolled out mobile-optimized sites in November, the company had more than multiplatform delivery up its sleeve. Designers also built a new template for the sites to enable ad formats that, in the first two months of operation, helped increase cross-property click-through...

At Media Summit: Improving ad performance through collaboration, quality

Posted on: 03/06/13

New York—Media platforms are struggling to adapt to rapidly changing marketing channels, advertising practices and customer preferences, according to roundtable keynote panelists who kicked off the 2013 Media Summit New York. The common challenge: The shift to digital.

SIIA: 'Tech thunderstorms,' customer partnerships transform media industry

Posted on: 02/04/13

Abrupt change, marked by shifting customer behaviors, the acceleration of digital communications and an increasing reliance on Big Data, will continue to disrupt the media business, according to several speakers at last week's Information Industry Summit 2013, the annual meeting of the Software &...