John Rockwell, VP-digital audience marketing, Sandow Media

Posted on: 04/28/13

John Rockwell, who joined Sandow Media in October 2011, has been steadily finding new ways to tap the company's audience data to increase revenue.

Media companies embracing lead generation

Posted on: 03/12/13

Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever.

How Summit Business Media integrates lead-gen

Posted on: 03/12/13

Lead generation is undergoing a transformation at Summit Business Media under the direction of Jeff Patterson, president of Summit's Insurance Group.

New direction for marketing at Penton

Posted on: 01/22/13

Media Business: What will be your early initiatives?Spellman: At this point, I'll be auditing what does and what does not make sense. We really are looking at things across the company rather than division by division to see what makes sense from a best-practices, centralized area; and (we'll) then ...

Penton names Spellman senior VP-marketing

Posted on: 01/08/13

New York—Penton Media has named Kate Spellman senior VP-marketing. She will report to Penton CEO David Kieselstein and serve as a member of its executive committee.

Budgeting out of the doldrums

Posted on: 09/14/12

With the upcoming presidential and congressional elections clouding the forecast, b-to-b media CEOs are not expecting the economy to provide much lift in 2013. Nonetheless, these leaders are counting on targeted investments and the creativity of their teams as they budget for growth rates that will ...

UBM Canon pursues aggressive strategy to meld its mobile event app with its live shows

Posted on: 06/08/12

In late April, one week before the BIOMEDevice, Design & Manufacturing New England and Electronics New England event in Boston, UBM Canon introduced a mobile event application to enhance the co-located program's value for exhibitors, sponsors and attendees before, during and after the show.