At the ABM Annual Conference: Print's popularity, mobile's potential

Posted on: 05/01/13

Amelia Island, Fla.—A new American Business Media study shows that print remains a popular medium in the b-to-b space. The study, “The Value of B-to-B: How Business-to-business Media Connect Buyers and Sellers,” also identified threats from marketers' own content marketing efforts ...

BPA's Hansen discusses need for multichannel metrics

Posted on: 03/26/13

Glenn Hansen has been president-CEO of BPA Worldwide for 15 years. He spends a good deal of the year traveling between the audit agency's offices in Connecticut, Beijing, Dubai, London, Toronto and Shenzhen, China.

Close audience relationships key to continued success

Posted on: 10/05/12

Over the last few years, I've engaged in a number of conversations about the changing dynamic of the b-to-b publishing sector. Whether talking with our internal team at Edgell or with friends and colleagues in the industry, the discussion often focuses on how media companies are being challenged by ...

Survey: Digital editions popular with broadcast tech buyers

Posted on: 06/12/12

New York—About half of broadcast technology buyers read digital editions of trade magazine, according to a recent study, “Improving Marketing Effectiveness,” conducted by Josh Gordon Group. The study found that 81.1% of respondents read a trade publication at least once a month.

UBM Canon pursues aggressive strategy to meld its mobile event app with its live shows

Posted on: 06/08/12

In late April, one week before the BIOMEDevice, Design & Manufacturing New England and Electronics New England event in Boston, UBM Canon introduced a mobile event application to enhance the co-located program's value for exhibitors, sponsors and attendees before, during and after the show.