Determining engagement across channels

Posted on: 05/07/13

Media Business:You're using BPA's Brand Report, which shows brand metrics across media platforms. How is that working for you?

Marketers focus content efforts on storytelling

Posted on: 04/29/13

Forbes Media tapped Tom Davis as its new CMO in April, promoting a former senior VP-sales and marketing who had a hand in building revenue across both print and digital properties. Davis has been an evangelist for the company's innovative digital model, including its BrandVoice platform—a...

Penton hires Schecter to lead SMB initiative

Posted on: 04/25/13

New York—Peggy Schecter has joined Penton Media as strategic sales director, a new position created to develop marketing programs for marketers targeting small and midsize businesses.

Penton website redesigns push community, mobility

Posted on: 04/16/13

The Penton Technology Group launched redesigned Web properties for SharePoint Pro and Windows IT Pro in March, updating the infrastructure to accommodate an increasingly mobile and social audience. “Our two big goals were to improve the user experience and to improve the environment for our...

Forbes.com strategy helps grow revenue, unique visitors

Posted on: 03/26/13

Forbes.com grew its revenue last year, building a digital sales number that for the first time matched what the print side generated, said Meredith Levien, chief revenue officer at Forbes Media. “The exciting news is that it's not because print is shrinking,” Levien said. “Print...

BPA's Hansen discusses need for multichannel metrics

Posted on: 03/26/13

Glenn Hansen has been president-CEO of BPA Worldwide for 15 years. He spends a good deal of the year traveling between the audit agency's offices in Connecticut, Beijing, Dubai, London, Toronto and Shenzhen, China.

ePublishing buys Next-Tech Markets

Posted on: 03/12/13

Chicago—ePublishing Inc. has acquired Next-Tech Markets, parent of the B2B Audience Network. Financial terms of the deal were not disclosed.

Penton names Territo senior VP-content and user engagement

Posted on: 02/07/13

New York—Penton Media has named Joe Territo senior VP-content and user engagement, a new position. He was most recently executive director-content at Advance Digital, a provider of digital news and information products.

Hanley Wood doubles down on data

Posted on: 01/22/13

With its Metrostudy acquisition earlier this month, Hanley Wood at least doubled the size of its data-driven business intelligence unit. Hanley Wood Market Intelligence and Metrostudy will be combined into a single entity to be called Metrostudy, a Hanley Wood companyy, said Chris Veator, who...

UBM Tech names Connolly exec VP-sales for events

Posted on: 01/09/13

San Francisco—Media company UBM Tech has named Kathleen Connolly as exec VP-sales for its business technology events group. She succeeds Marco Pardi, who is now president of UBM Tech's business technology events business.

Close audience relationships key to continued success

Posted on: 10/05/12

Over the last few years, I've engaged in a number of conversations about the changing dynamic of the b-to-b publishing sector. Whether talking with our internal team at Edgell or with friends and colleagues in the industry, the discussion often focuses on how media companies are being challenged by ...

UBM Studios rolls out eLearning Light

Posted on: 08/10/12

Chicago—UBM Studios has launched eLearning Light, a website that provides educators with training tools to track learners' activity and level of engagement.

Tracking copy-and-paste

Posted on: 06/19/12

Social ad-targeting company 33Across acquired Tynt Multimedia in January. In the deal, 33Across purchased technology that allows publishers to better chart the wealth of material that is digitally copied and pasted from their sites. If users paste portions of a story from The New Yorker, for...

New BMA Chairman Conrado shares strategies

Posted on: 06/11/12

Eduardo Conrado took the reins as chairman of the Business Marketing Association last month. Conrado is senior VP-chief marketing officer at Motorola Solutions, which was spun off from Motorola Inc. last year.