Consumer magazine ad pages down 8.2% in 2012

Posted on: 01/11/13

New York—Consumer ad pages fell 8.2% to 154,838 in 2012 compared with 2011, according to Publishers Information Bureau figures released by the MPA. In addition, ad pages dropped 7.3%, to 44,355, in the fourth quarter compared with the year-earlier period.

Big 3 business magazines post ad page gains

Posted on: 07/10/12

New York—The Big 3 business magazines—Bloomberg Businessweek, Forbes and Fortune—posted ad page gains in the first half of the year compared with the year-earlier period, according to Publishers Information Bureau figures. Forbes led the way with a 13.0% gain in ad pages, followed ...

Data and content move beyond reprints to new platforms, emerging markets

Posted on: 06/08/12

Publishers have accelerated their licensing businesses, finding new ways to monetize core assets not only by stretching their brands into emerging markets but also by circling back to partners and selling licenses for digital editions. Data products and event content have also helped swell revenue...