Lead Generation Headlines
Posted on: 06/04/13
The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...
Posted on: 04/25/13
New York—Peggy Schecter has joined Penton Media as strategic sales director, a new position created to develop marketing programs for marketers targeting small and midsize businesses.
Posted on: 03/12/13
Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever.
Posted on: 02/07/13
Tulsa, Okla.—Media and information company PennWell Corp. has launched a marketing services division, a stand-alone unit that will provide strategic consulting and marketing solutions such as content marketing, digital and social media, lead generation, product launches and website...
Posted on: 01/08/13
This year should see business media companies continue to operate leanly as they strive to broaden their revenue streams beyond print and online display advertising, implement digital- and mobile-first approaches to content, and invest in new data technologies. For some traditional companies, this...