Penton hires Schecter to lead SMB initiative

Posted on: 04/25/13

New York—Peggy Schecter has joined Penton Media as strategic sales director, a new position created to develop marketing programs for marketers targeting small and midsize businesses.

Media companies embracing lead generation

Posted on: 03/12/13

Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever.

PennWell launches marketing services division

Posted on: 02/07/13

Tulsa, Okla.—Media and information company PennWell Corp. has launched a marketing services division, a stand-alone unit that will provide strategic consulting and marketing solutions such as content marketing, digital and social media, lead generation, product launches and website...

Business media companies plan to accelerate growth

Posted on: 01/08/13

This year should see business media companies continue to operate leanly as they strive to broaden their revenue streams beyond print and online display advertising, implement digital- and mobile-first approaches to content, and invest in new data technologies. For some traditional companies, this...

The trend toward content marketing

Posted on: 10/05/12

We have all noticed the proliferation of content being disseminated by others in our niches. What is eye-opening is the rate at which content marketing is growing.

Close audience relationships key to continued success

Posted on: 10/05/12

Over the last few years, I've engaged in a number of conversations about the changing dynamic of the b-to-b publishing sector. Whether talking with our internal team at Edgell or with friends and colleagues in the industry, the discussion often focuses on how media companies are being challenged by ...

Summit Business Media creates Customer Solutions Group

Posted on: 10/04/12

New York—Summit Business Media, which covers the insurance, financial services, legal and investment advisory markets, announced the creation of a Customer Solutions Group.

Budgeting out of the doldrums

Posted on: 09/14/12

With the upcoming presidential and congressional elections clouding the forecast, b-to-b media CEOs are not expecting the economy to provide much lift in 2013. Nonetheless, these leaders are counting on targeted investments and the creativity of their teams as they budget for growth rates that will ...

What marketers want from media

Posted on: 09/14/12

Media companies have significant opportunities to help marketers generate leads through the marketing services they offer, according to a new study by Media Business.