Behind the NY Times' new mobile interface

Posted on: 06/18/13

The New York Times in May debuted an updated mobile site, turning its attention to a platform that captures a growing stream of traffic from the open Web, particularly social media sites. “Given the sharing nature—and how that continues to proliferate—we see a lot of our traffic...

Publishers focus on centralizing mobile strategy to meet brand needs

Posted on: 02/26/13

The mobile audience for ALM brands grew by more than 30% in 2012, said Jeff Litvack, senior VP-digital. That shift outpaced expectations and drove the media company to develop an aggressive strategy to serve its content on multiple devices. “ALM was already investing in mobile, but the...