October 2012 Issue
Who's Who in Business Publishing 2012
Our annual special report profiles 50 top media leaders who are finding innovative ways to grow revenue in a tough, evolving industry.
New technology, tools boost virtual experience
Kate Spellman was promoted to president of UBM Studios, the digital and virtual events division of UBM, in March 2011.
Physical events see resurgence with virtual innovations
Experimentation with digital environments continues as face-to-face events bounce back
The New Content Marketer: Winning Strategies for Driving Results with Video and Social Media
NOW AVAILABLE
'Financial Times' uses API, Web app to expand reach
Stephen Pinches serves as group product manager of emerging technologies at Financial Times, the first major news outlet to shift from a native to HTML5-based Web app. The app has hosted more than 3.
Publishers see challenges with responsive design
Facebook CEO Mark Zuckerburg aired his frustration with Web apps and responsive design last month at the TechCrunch Disrupt SF 2012 conference, saying that the social network's biggest mistake had been “betting too much on HTML5.”
'USA Today' offers larger ad units
In September, Gannett Co.'s USA Today rolled out a dramatic redesign of its print, Web and mobile products. Larry Kramer, president-publisher of USA Today, spoke with Media Business about some of the changes.
Several factors driving pickup in dealmaking
Jeffrey Stevenson is managing partner of private equity company Veronis Suhler Stevenson.
TheStreet buys The Deal for $5.8M, combines marketing, news operations
The recent acquisition of The Deal should help bolster TheStreet's subscription services as the financial media company faces growing competition from ad-driven websites.
New technology, tools boost virtual experience
Kate Spellman was promoted to president of UBM Studios, the digital and virtual events division of UBM, in March 2011.
Twitter and Nielsen launch brand survey tool
San Francisco—Twitter has partnered with Nielsen on a new service that enables businesses to create surveys directly within Twitter.
The trend toward content marketing
We have all noticed the proliferation of content being disseminated by others in our niches. What is eye-opening is the rate at which content marketing is growing.
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