September 2012 Issue
Emailvision acquires analytics company PredictiveIntent
London—Email marketing company Emailvision Holdings has acquired behavioral targeting and predictive analytics company PredictiveIntent to augment its targeted messaging services. Financial terms of the deal were not disclosed.
Budgeting out of the doldrums
With the upcoming presidential and congressional elections clouding the forecast, b-to-b media CEOs are not expecting the economy to provide much lift in 2013.
Penton CEO focusing on fewer, bigger bets in 2013
David Kieselstein, who became CEO of Penton Media on Jan. 30, spoke to Media Business as he began planning for his first full calendar year as the top executive of one of the country's largest b-to-b media companies.
Facebook debuts real-time ad retargeting service
Menlo Park, Calif.—Facebook Inc. has officially launched a real-time ad-bidding process, enabling advertisers to enter an ongoing auction for targeting ad space to Facebook users based on their browsing history outside the social site.
NetProspex introduces technology list-building solution
Waltham, Mass.—Marketing list-building company NetProspex Inc. has introduced an intelligence service that identifies the technology used by b-to-b companies and contacts down to the specific model or version.
Production: Then and now
When Keith Hammerbeck joined Advanstar Communications back in 1982, it was still known as Harcourt Brace Jovanovich and he was a production manager for a healthcare title. Now corporate director of media operations, he's running the show.
Giving clients more choices when exhibiting
Nancy Walsh is exec VP of Reed Exhibitions, which produces 500 events in 39 countries and 44 markets. In May, the company introduced a new pricing model for its exhibition booths—called RX Choice—that is based on location, attributes and timing rather than square footage.
M&A activity picks up
Separate reports released by investment banks Berkery, Noyes & Co. and Jordan, Edmiston Group show a steady uptick in media mergers and acquisitions activity in the first half of this year, with more deals on the horizon.
New watchword is 'precision M&A'
Chuck Richard is VP-lead analyst at media research company Outsell Inc.
Mobile devices, tablets offer challenging opportunities for content distribution
Many b-to-b publishing companies are still taking a wait-and-see approach toward offering content designed specifically for tablets and creating apps targeted to their audiences. A few, however, are forging ahead.
Penton CEO focusing on fewer, bigger bets in 2013
David Kieselstein, who became CEO of Penton Media on Jan. 30, spoke to Media Business as he began planning for his first full calendar year as the top executive of one of the country's largest b-to-b media companies.
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