May 2012 Issue
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Amandeep Sandhu, Director of audience engagement and analytics, UBM Electronics
Amandeep Sandhu, director of audience engagement and analytics at UBM Electronics, has consolidated multiple audience databases into one that offers a 360-degree view of each individual across every brand and product that person touches online, in print or in a live or virtual event.
Top 100 advertisers in business publications
As the economy began to recover last year, the top 100 b-to-b print advertisers spent $647.2 million in trade publications, up 16.5% over 2010, according to data supplied by IMS: The Auditor.
Future of lists is in audience data
Business media companies are increasingly consolidating their audience databases and gathering information on individuals' activities across every platform—print, email, Web, subscriptions, events.
Meister Direct adds behavioral data to enhance lists
As director of audience development, Ted Stazak oversees Meister Direct, the department that handles Meister Media's list rental activities. In his current position for nine months, Stazak is involved in projects that would add online behavioral data to the audience records.
Retargeting for B2B Marketers: How to Use Display Advertising to Nurture Leads Beyond the Inbox
Now Available
Lead generation: Are we entering a golden age?
If direct marketing means anything, it's that its increasingly sophisticated ability to personalize messages should provide for better lead-generation and lead-management results.
Digital Signage Expo
Producer/Owner: Exponation
Times' decision to further limit free articles may spur publishers to reconsider pay walls
The recent move by New York Times Media Group to reduce the number of free articles per month it makes available on NYTimes.com could influence other media companies to adopt some type of metered model for their online content, according to industry observers.
First-quarter M&A results mixed
The first quarter was a mixed bag for media M&A activity, according to a pair of reports released last month by media investment banks.
'Steady increase' in deals likely
Tom O'Connor is managing director at media investment bank Berkery Noyes.
Taking risks with events, communication can engage attendees
Haymarket Media made its first foray into virtual environments with the 2007 debut of an online career fair for its PR Week brand but found the medium best-suited to SC Magazine readers.
Publishers convert print titles to strictly digital in effort to improve targeting, slash costs
In recent months, Ziff Davis Enterprise and Penton Media's technology group have grabbed headlines by announcing plans to convert their magazines to digital and abandon print.
Prognostications on paper pricing
Gerald Chisholm has been in the paper business since 1966. He is currently senior VP-sales at Gould Paper Corp., a New York-based paper distributor. Chisholm discusses his outlook for paper pricing and advised buyers to lock in today's rates.
Grabbing email eyeballs
As email boxes continue to be overstuffed and spam filters get vastly overworked, audience developers have an increasingly difficult time making sure their email newsletters get in front of the right eyeballs.
Integrating social outlets drives feedback
Alexa Wriggins started out in publishing selling ad space in the back of a magazine for stock brokers and financial pros in 1996. Now she's VP-audience development and analytics for IDG Consumer & SMB.
Carter expands ALM's info, digital offerings
Bill Carter, previously senior-VP of Thomson Reuters' small law business unit and an executive at legal research provider LexisNexis, joined ALM as president-CEO in March.
Doug Manoni, CEO, SourceMedia
Doug Manoni took over as CEO of SourceMedia, publisher of American Banker, in early 2010. That year, the company eked out low single-digit revenue growth amid difficult conditions for the financial markets it serves.
The importance of honoring innovation
Every year for nine years now, we have selected a new group of Innovators in Business Publishing, an elite group that now numbers more than 100.
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