April 2012 Issue
Producer/owner: Georgia Fruit & Vegetable Growers Association and the Georgia Peach Council
Digital revenue for b-to-b media companies expanded again last year, increasing 22% over 2010, according to American Business Media. Growth like that demands ongoing investment in technology.
Leads are people, a fact sometimes overlooked in lead-generation discussions. At Penton Media, however, getting a better understanding of the 6 million people in its audience—and making that data actionable— is a priority.
New York—Social marketing technology company Buddy Media has partnered with Google Inc. to offer a new service that lets businesses customize YouTube video pages.
As the world of b-to-b media becomes more digital and mobile, publishers continue to seek new channels of revenue for their brands through apps, virtual events, lead-gen programs and marketing services. Now, it's time to explore the monetization of social media.
Media company 1105 Media has developed a social media strategy for its events portfolio that pushes beyond established online networks to include partnerships with industry leaders and influencers.
Farm Journal Media's Beef Today in January rolled out a new website to connect buyers and sellers of cattle. Cattle-Exchange.com allows sellers to place free listings of livestock for sale. Bill Newham, VP-livestock group publisher of Farm Journal Media, talked about the program.
Seth Alpert is managing director of media investment bank AdMedia Partners.
Northstar Travel Media, whose properties include Successful Meetings and Travel Weekly, is actively looking for a buyer.
Anne Brugman, audience development director at Advanstar Communications, spent the last six months focusing on the company's e-newsletter and e-zine products.
Technology keeps giving us new ways to build audience (the Web, tablets, mobile, Facebook, Twitter, apps, etc.), which sounds just dandy, except it also means extra work for audience developers trying to figure out how to use all those channels.
Paul Jowdy, previously publisher of Bon Appétit, Details and Every Day With Rachel Ray magazines, took over Women's Wear Daily, his first b-to-b publication, in November with plans to strengthen its global presence and improve its ability to serve international audiences.
I have always loved new things and new ideas. I am the guy who must have every new gadget in the first week. On the downside, this has led to ownership of some remarkable but quickly obsolescent products. My favorite example is Sony's MiniDisc. (I thought this was such a good idea at the time.)