February 2012 Issue
Dealmakers Summit focuses on retaining talent
At the 10th annual DeSilva+Phillips Media Dealmakers Summit earlier this month in New York, the challenge of retaining creative talent following an acquisition took center stage. It was a timely discussion in light of the recent surge in b-to-b media deals.
Mixed outlook for b-to-b media M&A
The b-to-b media industry greeted the new year with a surprising flurry of M&A activity. Among the deals announced in the first weeks of the year:
Survey: Marketing resource allocation to social lags
Washington, D.C.—Marketers believe social media is an effective tool and use it themselves, but their commitment to investing in social marketing lags, according to a study from the Software & Information Industry Association.
Facebook, LinkedIn ready mobile ads
Menlo Park, Calif.—Facebook will introduce advertising units on mobile devices beginning in March; LinkedIn is preparing to do the same, but with no timeline announced.
CBS Interactive forms B2B Group
San Francisco—CBS Interactive has formed CBS Interactive B2B Group, which brings together CNET Direct, SmartPlanet, TechRepublic and ZDNet under one organization.
Business publishers partner with e-commerce companies
After sitting on the sidelines for the last several years, business publishers are jumping back into the e-commerce field.
Mixed outlook for b-to-b media M&A
The b-to-b media industry greeted the new year with a surprising flurry of M&A activity. Among the deals announced in the first weeks of the year:
Investors may be returning to b-to-b
Richard Mead is managing director at media investment bank Jordan, Edmiston Group. In the following Q&A, he discusses his outlook for M&A activity in b-to-b media and exhibitions this year.
Graph Expo 2011
Producer/Owner: Graphic Arts Show Co.
New events standards promote sustainable practices
Green events standards, frameworks and protocols are in high demand.
Continuing quest for cross-media CMS
Ray Minturn, president of special interest publications at Quad/Graphics, trumpeted the value of QR codes, near-field communications and potential savings in postal costs.
Optimizing for everything digital
The numbers are pretty convincing about the rise of mobile devices. In the fourth quarter alone, Apple Inc. sold about 37 million iPhones and 15 million iPads.
ABC and BPA adapt to measure mobile
Earlier this month, digital media and marketing community Digiday released a survey indicating that 64% of marketers plan to increase their online brand advertising budgets this year.
Ward helps Edgell meet the challenge of diverse databases
Jason Ward entered the magazine world in 1999. Ten years later, he became director of lead generation and audience development for Edgell Communications.
Astromoff leading rapid growth
Kathy Astromoff joined UBM Electronics as CEO earlier this month to broaden its service and merchandising efforts. She previously oversaw the international expansion of the Game Developers Conference in Europe and China, as well as UBM TechWeb's acquisition of the Online Marketing Summit.
Arm thy social media troops
Today, the question isn’t why you should invest in social media marketing, but rather how you can do it well to make an impact. To do this effectively, you must look to turn your fans and followers into powerful brand advocates whose opinions can influence and incite fellow consumers.
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