November 2011 Issue
Brenda Griffin, the senior director of integrated media operations for McGraw-Hill Construction, has worked in magazine production for 20 years.
The numbers tell the story of how important content marketing has become: Spending in the U.S. on content marketing totaled $40.1 billion in 2010, according to estimates by the Custom Content Council.
When IDG Enterprise looked into the value of webinars, the publisher discovered that audiences were starting to tune out because of the longer format of traditional webcasts, said Charles Lee, VP-custom solutions group at IDG Enterprise.
The Economist Group tapped Elena Sukacheva in August to lead its integrated marketing department as VP-strategy and client solutions.
Rochester, N.Y.—Eastman Kodak Co., the 131-year-old film company struggling to shift to b-to-b marketing and digital printing services, announced a $222 million loss for its third quarter and warned that its survival may be in doubt.
San Francisco—Logitech, which makes computer accessories, has debuted a new ad campaign called “The New Office.” The campaign features four online videos created by Doremus San Francisco that show virtual workers in a variety of office situations.
Everything Channel, which publishes CRN, in late September changed its name to UBM Channel. That was the second name change for the group in three years; in 2008 its name was changed to Everything Channel from CMP Media.
The b-to-b media sector is destined for growth again, according to Veronis Suhler Stevenson's recently released “Communications Industry Forecast.” Hal Greenberg, partner of VSS Structured Capital Funds, recently spoke with Media Business about the outlook for the sector.
The New York International Gift Fair has earned a reputation as a place where orders are written. “It is the only show that has proven itself to me,” said longtime exhibitor Wilma Wabnitz, president and founder of wholesale company Wabnitz Editions. “You see revenue.”
Producer/Owner: Packaging Machinery Manufacturers Institute
Fact: Over the last decade, b-to-b media company production departments have had to do business with fewer people.
Carmel McDonagh first joined the magazine world as an assistant circulation manager for Ziff Davis Media back in 1997. Since the end of 2008, she's moved over to audience development for events as VP-marketing at 1105 Media.
Not too many people enjoy hearing from telemarketers, particularly when sitting down to dinner after a long day. One group, however, does have a certain fondness for those on the other end of the phone and that is audience developers.
These days, Tellabs, a marketer of telecommunications equipment, runs a minimal amount of print advertising in the trade press.
Chances are you have noticed a new competitor in your daily travels—your clients.