Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
Issue Date: June 04, 2013
SPECIAL REPORT: Business units are evolving rapidly, gaining resources and support from top management
Media company IDG Enterprise, which has offered marketing services for almost a decade, continues to evolve in response to tech marketers' need to reach audiences with sophisticated digital media habits. Read more
In the News
Northstar Travel Media this month acquired Your Travel Insider, an e-newsletter publisher and direct marketing company that targets consumer travelers. Financial terms of the deal were not disclosed.
The acquisition moves Northstar, a b-to-b media leader in the corporate travel and conferences and conventions sectors, directly into the consumer ... Read more
The New York Times in May debuted an updated mobile site, turning its attention to a platform that captures a growing stream of traffic from the open Web, particularly social media sites.
“Given the sharing nature—and how that continues to proliferate—we see a lot of our traffic coming through different [social] channels,... Read more
Expert Insight M&A
James DePonte is an audit partner in PricewaterhouseCoopers' New York office, focusing on the business information and media industries. He is also one of the originators of the company's “Global Entertainment and Media Outlook,” an annual study that provides a five-year history—and five-year forecast for trends—in 13... Read more