Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
Issue Date: May 07, 2013
SPECIAL REPORT: New technology, competition with marketers' own content pose myriad challenges
Annual Conference focuses on b-to-b media company of the future
Publishing executives spent the lion's share of last week's American Business Media Annual Conference in Amelia Island, Fla., focusing on sustainable business models in a rapidly evolving environment. The consensus: The successful b-to-b media company of the future must produce timely, relevant content while working in a more collaborative way with marketers that are stepping up their own content creation. Read more
In the News
ABM's Pettit on SIIA merger, future of b-to-b media
American Business Media members last week approved the merger of ABM with the Software & Information Industry Association. The 86-to-3 vote took place at the ABM Annual Conference in Amelia Island, Fla.
Under the terms of the merger, which will become effective July 1, ABM will become a division of SIIA.
ABM President-CEO Clark Pettit... Read more
Digital Directions
FT app blends features of print, Web
The Financial Times responded to the demands of tablet customers last month, rolling out a redesigned Web app that allows readers to choose between a static edition with a fixed article set or a dynamic edition with a continuously updated content stream.
The app enables readers to swipe left to right to move between articles, a printlike... Read more
Expert Insight Audience Development
Determining engagement across channels
Catherine M. Ronan joined BNP Media 12 years ago and is now corporate audience audit manager at the company, which publishes titles in a variety of industries, including architecture, engineering and construction; food and beverage; gaming; manufacturing; and security. Media Business recently spoke with her about audience development strategies.... Read more
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