Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
Issue Date: March 26, 2013
SPECIAL REPORT:
Five trends to keep developing your audience
As with the rest of b-to-b publishing, the rise of digital continues to be the ongoing story for audience development. With the proliferation of new screens for consuming content, audience developers have to stay flexible and be open to new ideas. We go in detail on five trends to be aware of that affecting the circulation game. Read more
BPA's Hansen discusses need for multichannel metrics
Glenn Hansen has been president-CEO of BPA Worldwide for 15 years. He spends a good deal of the year traveling between the audit agency's offices in Connecticut, Beijing, Dubai, London, Toronto and Shenzhen, China. Read more
In the News
Bobit's dealmaking fortifies portfolio
Ty Bobit, president-CEO of Bobit Business Media, says he was thinking about strengthening the family-held company for a third generation as he began tweaking its portfolio last year.
He noted that his father Ed Bobit, who founded the company in 1961, “still comes in and contributes, and my son Blake has been working in the technology... Read more
Digital Directions
Forbes.com strategy helps grow revenue, unique visitors
Forbes.com grew its revenue last year, building a digital sales number that for the first time matched what the print side generated, said Meredith Levien, chief revenue officer at Forbes Media.
“The exciting news is that it's not because print is shrinking,” Levien said. “Print is growing modestly, and in digital [we saw]... Read more
Expert Insight Events
IDG introduces new event technology
Organizers for the collocated Macworld and iWorld 2013 used technology from Active Network to gain insight into the behaviors of 25,000 attendees at the San Francisco event (Jan. 31-Feb. 2). Linsy Miller, VP-marketing at IDG World Expo, spoke to Media Business about how components of the platform, including a streamlined registration system and... Read more
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