Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
Issue Date: March 12, 2013
SPECIAL REPORT: Lead Gen
Lead generation is undergoing a transformation at Summit Business Media under the direction of Jeff Patterson, president of Summit's Insurance Group. Read more
In the News
IEEE Spectrum received American Business Media's Grand Neal Award at ABM's 59th Annual Jesse H. Neal National Business Journalism Awards ceremony today in New York.
The IEEE Media publication was recognized for its story, “A Shocking Truth,” which also gained individual first-place honors in the Best Single Article (Class C)... Read more
When IDG Consumer & SMB rolled out mobile-optimized sites in November, the company had more than multiplatform delivery up its sleeve. Designers also built a new template for the sites to enable ad formats that, in the first two months of operation, helped increase cross-property click-through rates by 80%.
The sites, developed using HTML5,... Read more
Expert Insight Production
After working for years in the finance sector, Vince Banks made the jump to the magazine business in 2006. He is now VP-digital media at IDG TechNetwork, an online advertising network for technology marketers and agencies. Banks' group recently launched a data-management platform that uses the history and audience profiles of all of IDG's... Read more