Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
Issue Date: March 12, 2013
SPECIAL REPORT: Lead Gen
Media companies embracing lead generation
Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever. Read more
How Summit Business Media integrates lead-gen
Lead generation is undergoing a transformation at Summit Business Media under the direction of Jeff Patterson, president of Summit's Insurance Group. Read more
In the News
ABM's Grand Neal Award goes to IEEE Spectrum
IEEE Spectrum received American Business Media's Grand Neal Award at ABM's 59th Annual Jesse H. Neal National Business Journalism Awards ceremony today in New York.
The IEEE Media publication was recognized for its story, “A Shocking Truth,” which also gained individual first-place honors in the Best Single Article (Class C)... Read more
Digital Directions
Mobile-optimized site makeover delivers new ad units
When IDG Consumer & SMB rolled out mobile-optimized sites in November, the company had more than multiplatform delivery up its sleeve. Designers also built a new template for the sites to enable ad formats that, in the first two months of operation, helped increase cross-property click-through rates by 80%.
The sites, developed using HTML5,... Read more
Expert Insight Production
IDG TechNetwork counts on Banks for digital production
After working for years in the finance sector, Vince Banks made the jump to the magazine business in 2006. He is now VP-digital media at IDG TechNetwork, an online advertising network for technology marketers and agencies. Banks' group recently launched a data-management platform that uses the history and audience profiles of all of IDG's... Read more
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