Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
In the News
ALM introduces marketing services unit
New York—ALM, publisher of the American Lawyer, has created a marketing services unit to offer clients customized packages of such services as advertising, email marketing, events, market research and webcasts.
Eric Biener, who joined ALM last month ad director-marketing services, is head of the new unit. He was previously VP-... Read more
Digital Directions
ABC's new Consolidated Media Report tracks online, in-print and in-person audience
During American Business Media's annual conference, which was held April 29-May 2 in San Francisco, Mark Wachowicz, senior VP-marketing and sales at the Audit Bureau of Circulations, spoke with several b-to-b media executives about the ABC's new Consolidated Media Report.
“People wanted to know more about it—what did it cost [and]... Read more
CLOSE