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In the News
In the first quarter of this year, only eight new b-to-b magazines were launched, down from 13 in the first quarter of 2011, according to MediaFinder.com. With print advertising pages static at best, most companies in the b-to-b media world are too focused on social media and other digital opportunities to risk introducing a print magazine.... Read more
The theme of American Business Media's Annual Conference, held last week in San Francisco, was “The Customer-driven Future.” The presenters and panelists at the conference focused on the methods that b-to-b media companies could use to derive more revenue from their readers—especially their digital audiences.
Ultimately, the consensus seemed... Read more