Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
In the News
RBI decides: 'Variety' doesn't stay in the picture
After its first attempt to sell Variety flopped in 2008, Reed Business Information is doing an encore.
RBI parent Reed Elsevier has placed Variety, its century-old entertainment industry brand, on the block. RBI CEO Mark Kelsey was quoted in a story on the Variety website as saying: “With RBI's increasing focus on... Read more
Digital Directions
Vance opts for cloud-based CMS
Over the past two years, Vance Publishing Corp., whose properties include Modern Salon and Pork, evaluated its content management system options, made its selection and installed a new system across most of its 38 websites.
Ultimately, Vance selected a cloud-based system from Limelight Networks that it began installing last year.... Read more
Expert Insight Audience Development
Tweaking e-content distribution drives results
Anne Brugman, audience development director at Advanstar Communications, spent the last six months focusing on the company's e-newsletter and e-zine products.
Media Business: What have you been doing?
Anne Brugman: We reduced the amount of email distribution for our e-newsletter and e-zine products by more... Read more
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