Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
In the News
RBI decides: 'Variety' doesn't stay in the picture
After its first attempt to sell Variety flopped in 2008, Reed Business Information is doing an encore.
RBI parent Reed Elsevier has placed Variety, its century-old entertainment industry brand, on the block. RBI CEO Mark Kelsey was quoted in a story on the Variety website as saying: “With RBI's increasing focus on... Read more
Digital Directions
Business intelligence leads transformation of McGraw-Hill Construction
Media brands such as Architectural Record and Engineering News-Record were once the center of McGraw-Hill Construction. But since Keith Fox became president in March 2010, the focus has moved toward the company's Dodge database and new business intelligence products. For full-year 2011 versus 2010, MHC saw a 32% increase in business... Read more
Expert Insight Audience Development
Tweaking e-content distribution drives results
Anne Brugman, audience development director at Advanstar Communications, spent the last six months focusing on the company's e-newsletter and e-zine products.
Media Business: What have you been doing?
Anne Brugman: We reduced the amount of email distribution for our e-newsletter and e-zine products by more... Read more
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