Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
In the News
After its first attempt to sell Variety flopped in 2008, Reed Business Information is doing an encore.
RBI parent Reed Elsevier has placed Variety, its century-old entertainment industry brand, on the block. RBI CEO Mark Kelsey was quoted in a story on the Variety website as saying: “With RBI's increasing focus on... Read more
Media brands such as Architectural Record and Engineering News-Record were once the center of McGraw-Hill Construction. But since Keith Fox became president in March 2010, the focus has moved toward the company's Dodge database and new business intelligence products. For full-year 2011 versus 2010, MHC saw a 32% increase in business... Read more
Expert Insight Audience Development
Anne Brugman, audience development director at Advanstar Communications, spent the last six months focusing on the company's e-newsletter and e-zine products.
Media Business: What have you been doing?
Anne Brugman: We reduced the amount of email distribution for our e-newsletter and e-zine products by more... Read more