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In the News
Pew study finds traditional print advertisers slow to move online
News publishers are struggling to move their traditional advertisers online, partly due to a lack of targeted ad offerings, according to a recent report by the Pew Research Center's Project for Excellence in Journalism.
“Audiences have migrated with brands to the Web, and advertisers haven't moved with them,” said Tom Rosenstiel,... Read more
Digital Directions
Penton Media tech group takes on all-digital model
When Penton Media's technology group notified its readers that it was planning to cease printing magazines (with one exception) and switch to an all-digital format, a few readers expressed disappointment with the group's decision, said Peg Miller, Penton technology market leader.
Media buyers, however, had a different take. “We've heard... Read more
Expert Insight Audience Development
Audience developers face multichannel, social responsibility challenges
Glenn Hansen, president-CEO of BPA Worldwide since 1999, logs a lot of frequent-flier miles to meet his clients. At the end of the first two months of 2012, he had already been in the air for 27,000 miles.
Media Business: What new things are affecting audience development?
Glenn Hansen: Tablets. Advertisers... Read more
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