Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
In the News
News publishers are struggling to move their traditional advertisers online, partly due to a lack of targeted ad offerings, according to a recent report by the Pew Research Center's Project for Excellence in Journalism.
“Audiences have migrated with brands to the Web, and advertisers haven't moved with them,” said Tom Rosenstiel,... Read more
New York--Two top media brands are developing new online channels to cover global business. Time.com last month debuted Time Business, while Atlantic Media Co. will later this year launch a digital global business brand.
The niche websites are just the latest examples of an increasingly vertical strategy that's now being deployed across the Web ... Read more
Expert Insight Audience Development
Glenn Hansen, president-CEO of BPA Worldwide since 1999, logs a lot of frequent-flier miles to meet his clients. At the end of the first two months of 2012, he had already been in the air for 27,000 miles.
Media Business: What new things are affecting audience development?
Glenn Hansen: Tablets. Advertisers... Read more