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In the News
At the 10th annual DeSilva+Phillips Media Dealmakers Summit earlier this month in New York, the challenge of retaining creative talent following an acquisition took center stage. It was a timely discussion in light of the recent surge in b-to-b media deals.
“Talent is a keen asset in everything that we buy,” said John Zieser, chief ... Read more
The increasing ubiquity of tablet computers, the implementation of metered paywalls and the continued online dominance of Google and Amazon.com will be among the big trends in media for 2012, as predicted at this month's Software Information Industry Summit in New York.
“Tablets are multiple game changers,” said Ken Doctor, a news industry... Read more
Expert Insight Production
Ray Minturn, president of special interest publications at Quad/Graphics, trumpeted the value of QR codes, near-field communications and potential savings in postal costs.
MB: What technological changes do you expect to have an impact this year?
Ray Minturn: We expect the b-to-b trend of increased multi-channel... Read more