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Digital Directions

BestVendor hopes for the best

Last week, Kantar Media's TNS released a study that found that almost 60% of social network users in the U.S. do not want to engage with brands online. At the same time, the “Digital Life” study also included the somewhat contradictory finding that 54% of respondents use social networks to research brands.
The 54% are Jeff Giesea's ...  Read more

BRIEFS

MPA: Tablet users consuming more magazine content

Magazine and newspaper publishers embrace mobile

Radio ad revenue up for seventh straight quarter

UBM TechWeb acquires Online Marketing Summit

B-to-b ad pages grew modestly in August

Atalaya Capital Management acquires 'Nightly Business Report'