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Newly launched 24/7 Connect is designed to boost yield for publishers, drive better performance for advertisers
Too often the world of online display advertising is described as a race to the bottom. With the recent launch of 24/7 Connect, WPP's 24/7 Media is trying to at least slow that descent.
24/7 Connect's goal is to make it easier for high-end advertisers and premium publishers to link up in the digital universe. There's no fear of publishers... Read more