Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
Issue Date: June 04, 2013
SPECIAL REPORT: Business units are evolving rapidly, gaining resources and support from top management
B-to-b media companies get serious about marketing services
The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures and extending the scope of their services. Read more
IDG Enterprise evolves with new marketing services capabilities
Media company IDG Enterprise, which has offered marketing services for almost a decade, continues to evolve in response to tech marketers' need to reach audiences with sophisticated digital media habits. Read more
MB: Current Issue Stories (not SR)
Breaking Media relaunches former AOL b-to-b sites
AOL Defense, AOL Energy and AOL Government were sold in February 2013 for an undisclosed sum to Breaking Media, a b-to-b digital media company that publishes Above the Law for the legal profession, Dealbreaker for the financial industry and Fashionista, a news site for people working in the fashion industry and consumers who follow it.
AOL... Read more
MB: Current Issue Stories (not SR)
ALM: Mobile optimization delivers 60% lift
With more of its audience reading electronic newsletters on mobile devices, media company ALM knew it had to optimize its content for readers on the go.
The company began an overhaul of its electronic newsletter platform in January, adopting technology that allows it to make messages more readable for a mobile audience. The move helped boost... Read more
MB: Current Issue Stories (not SR)
Helping marketers use data to target segmented audiences
Andrew Sambrook has been with International Data Group for 23 years and now serves as VP of IDG Connect, the company's list services, direct marketing and newsletter division. Media Business recently spoke with him about the division's production efforts.
Media Business: What challenge is your department facing currently and how are you addressing it?
Andrew Sambrook: As a technology demand-generation service group, we need to meet the needs of our community of IT... Read more
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