Marketing Services
IDG Enterprise evolves with new marketing services capabilities
Media company IDG Enterprise, which has offered marketing services for almost a decade, continues to evolve in response to tech marketers' need to reach audiences with sophisticated digital media habits. Already this year, IDG's b-to-b unit, which includes CIO, Computerworld, CSO, Infoworld and...
B-to-b media companies get serious about marketing services
Business units are evolving rapidly, gaining resources and support from top management
The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...
IDG Enterprise rolls out Alliance Advisory Services
Framingham, Mass.—IDG Enterprise has debuted Alliance Advisory Services, a marketing services unit designed to help customers communicate their value to their partners and strengthen the value of the alliance. Among the programs within the Alliance Advisory Services : Advisor Perspective 360...
DeusM's Future Cities community spans UBM markets
Summit's new Customer Solutions Group offers improved segmentation
IDG's TechSignals looks to tap Big Data for advertisers
At ABM Executive Forum: For business publishers, data may be destiny
At ABM Executive Forum: Pressure is on business publishers to develop new data products
What marketers want from media
Edgell launches mobile services division
AOL launches premium ad formats for mobile devices
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