Media companies embracing lead generation

Lead Gen

The stars are aligning for lead generation. Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever. As their roles have...

How Summit Business Media integrates lead-gen

Lead generation is undergoing a transformation at Summit Business Media under the direction of Jeff Patterson, president of Summit's Insurance Group. Patterson was hired last October as senior VP-customer solutions to bring then-separate businesses including lead generation and custom marketing...

ACBJ revamps print weeklies for the digital age

American City Business Journals' weekly business journals, published in 40 metropolitan areas, are paid-subscription products in print and online—and always have been, said Whitney Shaw, ACBJ president-CEO. The company's websites operate under a “freemium” model, where certain...

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• Korean and Indonesian join growing list of WSJ.com's local-language websites

• SourceMedia taps MarketSight to provide data analytics

• Most publishers now sell integrated advertising packages

• DeusM's Future Cities community spans UBM markets

• ALM creates more personalization in digital products

• Summit's new Customer Solutions Group offers improved segmentation

• IDG's TechSignals looks to tap Big Data for advertisers

• At ABM Executive Forum: For business publishers, data may be destiny

• At ABM Executive Forum: Pressure is on business publishers to develop new data products

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