IDG Enterprise evolves with new marketing services capabilities

Media company IDG Enterprise, which has offered marketing services for almost a decade, continues to evolve in response to tech marketers' need to reach audiences with sophisticated digital media habits. Already this year, IDG's b-to-b unit, which includes CIO, Computerworld, CSO, Infoworld and...

B-to-b media companies get serious about marketing services

Business units are evolving rapidly, gaining resources and support from top management

The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...

Media companies embracing lead generation

Lead Gen

The stars are aligning for lead generation. Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever. As their roles have...

• How Summit Business Media integrates lead-gen

• ACBJ revamps print weeklies for the digital age

• IDG Enterprise rolls out Alliance Advisory Services

• Korean and Indonesian join growing list of WSJ.com's local-language websites

• SourceMedia taps MarketSight to provide data analytics

• Most publishers now sell integrated advertising packages

• DeusM's Future Cities community spans UBM markets

• ALM creates more personalization in digital products

• Summit's new Customer Solutions Group offers improved segmentation

• IDG's TechSignals looks to tap Big Data for advertisers

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