Media company IDG Enterprise, which has offered marketing services for almost a decade, continues to evolve in response to tech marketers' need to reach audiences with sophisticated digital media habits. Already this year, IDG's b-to-b unit, which includes CIO, Computerworld, CSO, Infoworld and...
Business units are evolving rapidly, gaining resources and support from top management
The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...
The stars are aligning for lead generation. Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever. As their roles have...
Chief revenue officer,
Levien has overseen growth across Forbes' print and digital properties, bolstering legacy products while investing in the development of new revenue generators.
Senior VP, Penton Agriculture,
Restaurants, Food and Meetings Division, Penton Media
Bagan's responsibilities have expanded with Penton's acquisitions of Nation's Restaurant News and Farm Progress Cos.