Sales & Marketing
RESOURCES
PUBLISHER'S RESOURCE GUIDE
Online publishing service vendorsASSOCIATIONS:
Business Marketing Association | Sales Lead Management Association | International Association of Business Commnicators | Information Technology Services Marketing Association | Mobile Marketing Association | Promotion Marketing Association | Sales & Marketing Professional Association | Society for Marketing Professional Services | The Association of Strategic Marketing | Web Marketing Association | American Marketing Association | CMO Council | Direct Marketing AssociationBLOGS:
Mac McIntosh, the B2B Sales Lead Experts | Marketing Sherpa | Savvy B2B Marketing | Marketo
EXPERT INSIGHT
Tom Davis
Marketers focus content efforts on storytelling
Tom Davis
CMO,
Forbes Media
Media Business: What are your other initiatives as you move into the new role?
Davis: I'm trying to simplify the marketing messages that we are presenting to our advertisers. I'm putting a lot of emphasis on creating bespoke packages that are sponsorable opportunities. ...
Top Innovator
Publisher
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Levien has overseen growth across Forbes' print and digital properties, bolstering legacy products while investing in the development of new revenue generators.
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Bagan's responsibilities have expanded with Penton's acquisitions of Nation's Restaurant News and Farm Progress Cos.
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Pearson is helping to expand e.Republic's subscription business information, social media and mobile efforts.
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