Audience Development
Five trends to keep developing your audience
As with the rest of b-to-b publishing, the rise of digital continues to be the ongoing story for audience development. With the proliferation of new screens for consuming content, audience developers have to stay flexible and be open to new ideas.Here are five trends audience developers say are key ...
BPA's Hansen discusses need for multichannel metrics
Glenn Hansen has been president-CEO of BPA Worldwide for 15 years. He spends a good deal of the year traveling between the audit agency's offices in Connecticut, Beijing, Dubai, London, Toronto and Shenzhen, China. Media Business: What are the biggest trends you're seeing in b-to-b audience...
Bloomberg Businessweek expands alternate delivery to 15 new markets
New York—Bloomberg Businessweek, which since December 2010 has been partnering with various newspaper publishers and other delivery services to hand deliver the weekly magazine, is partnering with Gannett Inc. to make alternate delivery available in 15 additional U.S. markets. An alternative...
PUBLISHER'S RESOURCE GUIDE
Fulfillment vendors | Telemarketing vendors | List managers | Online publishing service vendorsASSOCIATIONS:
Audit Bureau of Circulation | BPA Worldwide | IAB | MPA | Online Publisher's AssociationBLOGS:
PC4Media's Online Lead Generation Blog | Optify Lead Generation Blog | B2B Lead Blog | Audience Development: Blogs for the Magazine & Publishing IndustryDetermining engagement across channels
Catherine M. Ronan
Corporate audience audit manager,
BNP Media
Media Business:You're using BPA's Brand Report, which shows brand metrics across media platforms. How is that working for you?
Catherine Ronan: The Brand Reports are a great way to show a brand's total reach. (We're) committed to providing superior information to our...
Top Innovator
Audience Development
Rockwell has focused extensively on CRM and marketing automation to help drive sales revenue.
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