CEIR: Event marketers must adapt to multiple generations

Nancy Drapeau serves as director of research for the Center for Exhibition Industry Research, an organization that last year surveyed more than 9,000 attendees at 27 of the top 250 exhibitions in the U.S. to better understand generational attitudes toward face-to-face events. Drapeau spoke to Media ...

At the ABM Annual Conference: Print's popularity, mobile's potential

Amelia Island, Fla.—A new American Business Media study shows that print remains a popular medium in the b-to-b space. The study, “The Value of B-to-B: How Business-to-business Media Connect Buyers and Sellers,” also identified threats from marketers' own content marketing efforts ...

At the ABM Annual Conference: Bullish outlook for b-to-b media M&A

Amelia Island, Fla.—A pair of media investment bankers who spoke at this week's American Business Media Annual Conference here see good times ahead for b-to-b media M&A activity. “The business models have been validated, and lots and lots of deals will happen,” Dan McCarthy,...

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