Opinion
Cracking the code of J-school hiring
Abe Peck, ,
At a recent journalism school job fair, one b-to-b executive complained, “Our magazine is the Time of its field, but we're not getting attention.” B-to-b recruiting at J-schools can be frustrating. Most students remain ignorant of b-to-b's very nature, much less its career opportunities.
FROM THE PUBLISHER
Bob Felsenthal
Bob Felsenthal
Publisher,
Media Business and BtoB
Ten years' worth of great publishing ideas in action
Welcome to our 10th annual Top Innovators in Business Publishing special report.
Media Business going all digital
Chances are you are just as likely to click on a story from one of our email newsletters as you are to pick up a printed copy of this magazine.
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