CURRENT ISSUE

SPECIAL REPORT

Media Power 50: Our annual look at the top b-to-b advertising vehicles

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Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

MANAGEMENT Organization

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Email

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Direct

A/B testing boosts email, website development

Matt Johnston runs marketing and community efforts at uTest, which provides software testing services. Previously, he was VP-marketing at OnForce, director-marketing at Mimeo.com and commercialization strategist at Herman Miller. He holds a B.A. in marketing from Calvin College and an MBA in marketing and technology from New York University's Stern School of Business.