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Countries as umbrella brands

By Tom Nightingale, president-sales and marketing, ModusLink

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Lisa Dreher, VP-marketing and business development, Logicalis Inc.

Mark Wilson
Lisa Dreher is VP-marketing and business development for Logicalis Inc., responsible for the company's strategy, tactics and programs to create interest, demand and recognition. Prior to Logicalis she served as senior manager-area marketing for Genuity (previously GTE Internetworking) where she managed a regional marketing team and defined marketing plans for the company's enterprise Internet access and managed hosting offerings. Dreher also spent 10 years with hardware manufacturer Kingston Technology, where she held several management positions in marketing communications, channel marketing and product marketing. Dreher began her career in the advertising industry working for a Los Angeles advertising agency where she was an account executive working with major accounts like Bacardi, Lawry's and Juanita's Foods. She holds a master's degree in business administration from Seattle University and a bachelor's in communications from California State University, Fullerton.

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