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BtoBlog: Blog Post of the Day |
Posted by:
Adam B. Needles, Marketing consultant
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Posted by:
Tracy Samatha Smith, Director-Traning & Strategy, Crain's Social Media Group
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Learn more about
Crain's Social Media Group |
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson
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TIME
(All times in ET) |
SESSIONS |
11:30 a.m.-
12 p.m. |
Virtual Show Opens, Visit Our Exhibit Hall |
12:00-
12:45 p.m. |
Brian Solis, Principal, Altimeter Group & Author of ENGAGE! |
12:45-
1:00 p.m. |
Break |
1:00-
1:50 p.m. |
How to Be a Presentation God
Presented by: By Scott Schwertly, CEO, Ethos3
Moderated by: Kate Maddox, Executive Editor, BtoB
Sponsored by: Adobe
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Marketing Analytics: Helping You Stay Accountable, Optimize Revenue and Sleep at Night
Presented by: By Jon Miller, VP Marketing, Marketo, Inc.
Moderated by: Christopher Hosford, East Coast Bureau Chief, BtoB
Sponsored by: Marketo |
1:50-
2:00 p.m. |
Break |
2:00-
2:50 p.m.
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Smart Marketers Talk the Talk: How to Measure and Report on the Metrics that Matter to Your C-Suite
Presented by: Rob Butters, Senior Campaign Marketing Manager, US, Avaya & Terry Flaherty, VP Strategy and Best Practices, Bulldog Solutions
Moderated by: John Obrecht, Editor, BtoB
Sponsored by: Bulldog Solutions |
Successful Lead Gen Demystified - Tips from the Trenches
Presented by: Brian Brown, Director of Product Strategy, Silverpop
Moderated by: Christopher Hosford, East Coast Bureau Chief, BtoB
Sponsored by: Silverpop |
2:50-
3:00 p.m. |
Break |
3:00-
3:50 p.m. |
How Digital is Revolutionizing Marketing...Stories from the Front Line
Presented by: Michael Malec, eMarketing Manager, GC WW Training and eMarketing Services, Eastman Kodak Company
Moderated by: Kate Maddox, Executive Editor, BtoB
Sponsored by: Aprimo |
The key elements of a successful, modern demand generation plan
Presented by: Adam B. Needles
VP, Demand Generation Strategy
Left Brain DGA
Moderated by: Christopher Hosford, East Coast Bureau Chief, BtoB
Sponsored by: Left Brain DGA |
3:50-
4:00 p.m. |
Break |
4:00-
4:30 p.m. |
Keynote: Bringing Science to the Art of Marketing
Matt Preschern, Vice President, NA Demand Programs, IBM |
4:30-
5:30 p.m. |
Visit Our Exhibit Hall |
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