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BtoBlog: Blog Post of the Day |
Posted by:
Kim Johnston, VP-Marketing, Parallels
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Posted by:
Tracy Samatha Smith, Director-Traning & Strategy, Crain's Social Media Group
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Learn more about
Crain's Social Media Group |
FEATURES
GUIDES
RESOURCES
MEDIA BUSINESS
ABOUT US
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson
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Join BtoB for our annual Leading Edge Virtual Tradeshow, now on-demand, showcasing the best lead management technologies and tactics for b-to-b marketers.
With absolutely no cost to you and no travel required, you’ll hear from a host of industry
leaders from your desktop.
SEE THE AGENDA
Keynotes |
Other Topics Include: Marketing Automation
Virtual Events as Lead Gen
Qualifying
Leads
Demand Generation
Lead Gen Cycle, Leveraging
Content Marketing
Lead Nurturing
And More! |
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PLEASE STOP ASKING: Does Social Media Really Work for B2B Companies?
Brian Solis
Principal
Altimeter Group
& Author of Engage! |
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BRINGING SCIENCE TO THE ART OF MARKETING
Matt Preschern
Vice President,
NA Demand Programs
IBM North America Marketing |
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