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BtoBlog: Blog Post of the Day |
Posted by:
Ginger Shimp, Marketing Director, SAP America
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FEATURES
GUIDES
RESOURCES
MEDIA BUSINESS
ABOUT US
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-up with John McDonald, VP-marketing, British Airways
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Join BtoB for our annual Leading Edge Virtual Tradeshow,
showcasing the best lead management technologies and tactics for b-to-b marketers.
With absolutely no cost to you and no travel required, you’ll hear from a host of industry
leaders from your desktop.
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| FEATURED KEYNOTE ADDRESSES |
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Flip the Funnel:
How to use existing customers to gain new ones
Joseph Jaffe
Author; marketing, new media &
social media thought leader |
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Open Leadership: How Social Technology Can Transform the Way You Lead
Charlene Li
Author of Groundswell: Winning in a World Transformed by Social Technologies and Open Leadership: How Social Technology Can Transform the Way You Lead. |
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ORIGINAL DATE:
Tuesday, June 22
COST:
Free
LOCATION:
From your desktop |
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