2011 LEAD GENERATION GUIDE
Click here to get a PDF of the 2011 Lead Generation Guide.
DIRECT - LEAD GENERATION
Paul Rafferty Ceo, Sales Engine International
In Tour de France winner Lance Armstrong's autobiography “It's Not About the Bike: My Journey Back to Life” (Berkley Trade, 2001), he chronicled his personal struggles in battling testicular cancer.
Christopher Hosford
Sales enablement has gone far beyond such sales force automation tools as CRM solutions that merely help sales personnel be more efficient. Today, the key sales enablement solution is marketing and its main driver is content.
SOCIAL MEDIA - LEAD GENERATION
Christopher Hosford
The use of social media for lead-generation purposes has been an objective greatly to be wished for among digital marketers, even if the metrics for achieving that result haven't always been obvious.
Paul Gillin
The question of which recent b-to-b campaign best integrated traditional and social channels could be answered with another question: What is Watson?
