Jeff Perkins is VP-global online marketing with conferencing and collaboration solutions company Premiere Global Services (PGi). He was previously responsible for all b-to-b marketing programs at AutoTrader.com, including print and online ad campaigns, website development, collateral, trade shows, direct mail and email marketing. Prior to joining AutoTrader.com, he spent 10 years working in the advertising industry in New York, most recently at Euro RSCG Worldwide as an account director, where he led all digital advertising efforts for Volvo, launching Volvo’s multimillion-dollar promotional tie-in with the hit film Pirates of the Caribbean: Dead Man’s Chest. He received his B.A. from American University and his MBA from Emory University’s Goizueta Business School, where he is a frequent guest lecturer. He can be reached at firstname.lastname@example.org, or follow him on Twitter at @jperks74.