Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question." This week's feature: CMO Close-Up with Kathy Button Bell, CMO at Emerson READ NOW

At Forrester Research, Jeff Ernst serves CMO and marketing leadership professionals. He is a leading expert in marketing strategy, solution-based marketing and selling, sales enablement and building thought leadership through social media for b-to-b companies. His research focuses on b-to-b marketing for non-high-tech companies, with an emphasis on sales and marketing alignment and marketing's effectiveness across the entire lead-to-cash process.