At the eighth annual DeSilva & Phillips Media Dealmakers Summit, which took place last Thursday in New York, the speakers and panelists often looked back with a mix of horror and wonder at the recessionary year of 2009.
February 09, 2010
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Kate Maddox
New York—Advertisers that ran TV spots during Super Bowl XLIV saw a surge in social media activity on Sunday, according to a report from media company Initiative.
February 09, 2010
Atlanta—Rich media company EyeWonder announced a partnership with Brightcove, an online video provider, to help clients improve their online video advertising programs.
February 09, 2010
San Francisco—Bizo, an online b-to-b audience targeting platform and advertising network, announced Tuesday that Bryan Burdick has joined the company as corporate development officer.
February 09, 2010
New York—Initiative has hired Raquel Krouse as senior VP-director of Prophesee, its social media division.
February 09, 2010
Sean Callahan
Cambridge, Mass.—Marketers want better TV advertising measurement techniques, more targeted ads and less clutter, according to a survey of more than 100 national advertisers conducted jointly by the Association of National Advertisers and Forrester Research.
February 08, 2010
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