MARKETING TREND REPORTS
Outlook 2013: Marketing Priorities and PlansBtoB's 10th annual budget survey examines where b-to-b marketers will spend this year. 49% of b-to-b marketers plan to increase their marketing budgets this year with the majority of the spend going to web-based campaigns, according to the survey.
What Marketers Want: The Changing Needs of B2B MarketersBtoB's Media Business and Wright's Media conducted an extensive survey in June and July 2012 of b-to-b marketers and other executives about their expectations of their media/publisher partners and thirdparty marketing services to help them achieve...
Online Marketing: The Next Frontier of Email, Display, Search, SocialIs email a direct response tool or a branding channel? Marketers hope it does both, with social media marketing in support. But branding imperatives make this problematic, causing display ads and paid search to claim a bigger role.
MORE MARKETING TREND REPORTS
Measuring the Tangible and Intangible Value of Face-to-Face EventsBtoB and Global Experience Specialists (GES) conducted an extensive survey in May and June 2012 of b-to-b marketers and other executives about their views on live event metrics and ROI.
State of Event MarketingThe State of Event Marketing, depicts how marketers are using events as a marketing driver.