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Subscribe and gain 1 year of full access to BtoB's robust and comprehensive research reports including last year and upcoming research for the next 12 months. Research reports available for download include:
  • 2012 B2B Social Media Marketing: A Surge in Adoption
  • 2012 Email Marketing: A Legacy Channel Continues to Deliver
  • 2012 Search Marketing: The State of B2B SEO and PPC Practices
  • And many more!
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MARKETING TREND REPORTS

Online Marketing: The Next Frontier of Email, Display, Search, Social

Online Marketing: The Next Frontier of Email, Display, Search, Social
Is email a direct response tool or a branding channel? Marketers hope it does both, with social media marketing in support. But branding imperatives make this problematic, causing display ads and paid search to claim a bigger role.
for $49.95

2012 Marketing Outlook: Marketing Priorities and Plans

2012 Marketing Outlook: Marketing Priorities and Plans
Despite being beset by continued economic woes and global turmoil, 40.8% of b2b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey. The survey also found that marketers...
for $49.95

State of Event Marketing

State of Event Marketing
The State of Event Marketing, depicts how marketers are using events as a marketing driver.
for $49.95
MORE MARKETING TREND REPORTS

Emerging Trends in B2B e-Commerce

Emerging Trends in B2B e-Commerce
Most users expect to be able to download software quickly and easily from “app stores” or similar environments. This compelling research will give you insight how buyers are making software purchases and how you can capitalize on these...
for $49.95

Integrated Marketing Management

Integrated Marketing Management
In this research BtoB offers a viewpoint on the demand, application, and emerging opportunities for integrated marketing management. This research is certain to provide perspective on these technologies both from the strategic and tactical...
for $49.95

The Impact of Social Media on Search

The Impact of Social Media on Search
The Impact of Social Media on Search, depicts how marketers are integrating social media with search marketing and discover what types of measurable impact each channel is having on the other. It reveals that, while most b2b marketers are...
for $49.95