INTELLIGENCE CENTER

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Subscribe and gain 1 year of full access to BtoB's robust and comprehensive marketing research reports including last year and upcoming research for the next 12 months. B2b marketing research reports available for download include:

2012 B2B Social Media Marketing: A Surge in Adoption
2012 Email Marketing: A Legacy Channel Continues to Deliver
2012 Search Marketing: The State of B2B SEO and PPC Practices
And many more!

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MARKETING TREND REPORTS

Outlook 2013: Marketing Priorities and Plans

BtoB's 10th annual budget survey examines where b-to-b marketers will spend this year. 49% of b-to-b marketers plan to increase their marketing budgets this year with the majority of the spend going to web-based campaigns, according to the survey.

What Marketers Want: The Changing Needs of B2B Marketers

BtoB's Media Business and Wright's Media conducted an extensive survey in June and July 2012 of b-to-b marketers and other executives about their expectations of their media/publisher partners and thirdparty marketing services to help them achieve...

Online Marketing: The Next Frontier of Email, Display, Search, Social

Is email a direct response tool or a branding channel? Marketers hope it does both, with social media marketing in support. But branding imperatives make this problematic, causing display ads and paid search to claim a bigger role.

MORE MARKETING TREND REPORTS

2012 Marketing Outlook: Marketing Priorities and Plans

Despite being beset by continued economic woes and global turmoil, 40.8% of b2b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey.

Measuring the Tangible and Intangible Value of Face-to-Face Events

BtoB and Global Experience Specialists (GES) conducted an extensive survey in May and June 2012 of b-to-b marketers and other executives about their views on live event metrics and ROI.

State of Event Marketing

The State of Event Marketing, depicts how marketers are using events as a marketing driver.

The BtoB Intelligence Center provides b2b marketers with b2b marketing research reports and thought-leadership marketing trend analysis.

Report topics include email marketing, search marketing, social media marketing, web analytics and marketing services. Trend analysis surveys include marketing priorities and plans, event marketing, b2b e-commerce, integrated marketing management, and the impact of social media on search marketing.