INTELLIGENCE CENTER

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Subscribe and gain 1 year of full access to BtoB's robust and comprehensive marketing research reports including last year and upcoming research for the next 12 months. B2b marketing research reports available for download include:

2012 B2B Social Media Marketing: A Surge in Adoption
2012 Email Marketing: A Legacy Channel Continues to Deliver
2012 Search Marketing: The State of B2B SEO and PPC Practices
And many more!

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RESEARCH REPORTS

B2B Marketing Research Report

2013 Email Marketing: An Established Channel Evolves

What is the most important aspect of email marketing? An overwhelming number of the marketers we surveyed told us that measurement is job #1.

B2B Marketing Research Report

2013 B2B Social Media Marketing: Best in Class Rise to the Top

The 2013 B2B Social Media Marketing: Best in Class Rise to the Top report is a unique look into how best-in-class b2b markers are using social media and what is working best for them.

B2B Marketing Research Report

2012 B2B Lead Generation: A Fundamental Flourishes in the Digital Era

In addition to in-depth numbers, this new report contains analysis and interpretation, applying the research to real-world situations and explains its meaning for the in-the-trenches marketer.

B2B Marketing Research Report

2012 Search Marketing: The State of B2B SEO and PPC Practices

State of Search Marketing is designed to provide marketers with an overview of the current state of search marketing and insights into which trends to watch going forward into 2012.

B2B Marketing Research Report

Emerging Trends in B-to-B Social Media Marketing: Insights From the Field

The past few years have brought a significant change in b2b buying behavior in the new setting of social media. Now social networks can be used to access and share any information on virtually every organization, brand, and product.

Special eBook

BtoB's Top 50 Marketing Case Studies

It is said that the best way to learn is through experience. BtoB agrees. In our new eBook, Top 50 Marketing Case Studies 2012, we have collected 50 in-depth case studies from diverse companies.

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MARKETING TREND REPORTS

Outlook 2013: Marketing Priorities and Plans

BtoB's 10th annual budget survey examines where b-to-b marketers will spend this year. 49% of b-to-b marketers plan to increase their marketing budgets this year with the majority of the spend going to web-based campaigns, according to the survey.

What Marketers Want: The Changing Needs of B2B Marketers

BtoB's Media Business and Wright's Media conducted an extensive survey in June and July 2012 of b-to-b marketers and other executives about their expectations of their media/publisher partners and thirdparty marketing services to help them achieve...

Measuring the Tangible and Intangible Value of Face-to-Face Events

BtoB and Global Experience Specialists (GES) conducted an extensive survey in May and June 2012 of b-to-b marketers and other executives about their views on live event metrics and ROI.

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The BtoB Intelligence Center provides b2b marketers with b2b marketing research reports and thought-leadership marketing trend analysis.

Report topics include email marketing, search marketing, social media marketing, web analytics and marketing services. Trend analysis surveys include marketing priorities and plans, event marketing, b2b e-commerce, integrated marketing management, and the impact of social media on search marketing.