INTELLIGENCE CENTER

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Subscribe and gain 1 year of full access to BtoB's robust and comprehensive research reports including last year and upcoming research for the next 12 months. Research reports available for download include:

2012 B2B Social Media Marketing: A Surge in Adoption
2012 Email Marketing: A Legacy Channel Continues to Deliver
2012 Search Marketing: The State of B2B SEO and PPC Practices
And many more!

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RESEARCH REPORTS

2012 B2B Social Media Marketing: A Surge in Adoption

These are the results of BtoB's exclusive research study that focuses on how b2b marketers are leveraging social media. Social media is now mainstream, no longer a niche channel.

for $149.95

2012 Email Marketing: A Legacy Channel Continues to Deliver

Email marketing is considered the workhorse of b-to-b marketing. It remains the bedrock of customer communications, transactional messages, and lead generation, despite being virtually a legacy channel.

for $149.95

2012 Search Marketing: The State of B2B SEO and PPC Practices

State of Search Marketing is designed to provide marketers with an overview of the current state of search marketing and insights into which trends to watch going forward into 2012.

for $149.95

Web Analytics: Practices and Trends from the Field

Web analytics is a burgeoning tool for today's marketer. It is especially vital in the digital space. How do the metrics of Web analytics stack-up? This report provides marketers with a snapshot of the current state of Web analytics.

for $149.95

B2B Twitter Research Report

B2B marketers can't afford to ignore Twitter. The popular microblogging site is not just a way to broadcast marketing messages, but also a means to engage customers and prospects in two-way conversations that were not previously possible.

for $149.95

Special eBook

BtoB's Top 50 Marketing Case Studies

It is said that the best way to learn is through experience. BtoB agrees. In our new eBook, Top 50 Marketing Case Studies 2012, we have collected 50 in-depth case studies from diverse companies.

for $29.95

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MARKETING TREND REPORTS

Online Marketing: The Next Frontier of Email, Display, Search, Social

Is email a direct response tool or a branding channel? Marketers hope it does both, with social media marketing in support. But branding imperatives make this problematic, causing display ads and paid search to claim a bigger role.

for $49.95

2012 Marketing Outlook: Marketing Priorities and Plans

Despite being beset by continued economic woes and global turmoil, 40.8% of b2b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey.

for $49.95

State of Event Marketing

The State of Event Marketing, depicts how marketers are using events as a marketing driver.

for $49.95

ALL MARKETING TREND REPORTS >>

The BtoB Intelligence Center provides b2b marketers with b2b marketing research reports and thought-leadership marketing trend analysis.

Report topics include email marketing, search marketing, social media marketing, web analytics and marketing services. Trend analysis surveys include marketing priorities and plans, event marketing, b2b e-commerce, integrated marketing management, and the impact of social media on search marketing.