2013 Lead Generation: Optimum Techniques for Managing Lead-Gen CampaignsHow are your b2b marketing colleagues using lead-generation techniques to fill the pipeline with leads that convert? This report offers an examination into how b2b marketers are accomplishing—or, in some cases, not accomplishing—their lead-gen goals, and why.
2013 Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns
How are the savviest b2b marketers using marketing automation to improve sales? This new research suggests that marketing automation optimizes 3 key benefits: conversion rates, click-through, and web traffic—yielding exceptional sales performance.